Whether it’s for branding, merchandising, or communicating information, indoor signs play a critical role in customer and staff behavior. But, with so many options available, it can be difficult to choose the right mix of indoor signage for your business needs.
The good news is that there’s a way to ensure your indoor signage works for you 24/7: dynamic digital signs. Versatile and engaging, these powerful marketing tools can entice customers from the curb or keep them coming back for more, even after a purchase. They can also help you make the most of limited space and budget by leveraging existing content to increase impact and visibility.
Consumers are exposed to an overwhelming amount of marketing messages every day. As a result, they tend to filter out or ignore traditional ads and promotional material. But, when it comes to in-store signage, consumers are more receptive to the messaging if they feel that the business’s overall environment and service quality reflect the same values.
According to research, a well-designed sign can have a direct impact on the amount of money spent by a consumer in a store. For example, a study found that an attractive sign can encourage impulse buying and improve perceived product quality by signaling the presence of higher-quality products. Conversely, an unattractive or nonexistent sign can have a negative influence on consumer behavior by communicating that the business offers substandard products and services.
Signs can be used to convey an array of information, from a simple nameplate to detailed information about products and services. The type of signage a business chooses to use will be determined by the desired effect and the physical constraints of the retail space. For example, a business can display complex, high-resolution product images on digital screens to help consumers make informed decisions. Or, a business can utilize directional and navigational signs to guide customers through the store and assist them with finding the products they’re looking for.
Persuasive signage can influence consumer behavior by using persuasive language or attractive imagery to entice consumers into making a purchase. This type of signage is often seen in the form of window displays, mannequin displays, and sales materials. These types of signs can be a great way to promote special events, sales items, or new merchandise to customers who may otherwise not notice them. Whether the signage is used to remind employees of safety practices in hazardous areas or a simple way to advertise upcoming staff events, the best Fresno sign company can craft the perfect mix of signage to achieve your goals.