We live in a digitally saturated world where many people believe that print marketing is no longer an effective tool for businesses. However, the truth is that print is a powerful and effective marketing tool when used properly. It’s time to start singing its praises again, especially when paired with digital marketing efforts.
Printed promotional materials are items that are associated with your business, brand or product and serve to promote or remind current or potential customers of what you offer. They can be anything from a business card, brochure or pamphlet to a sign or coffee mug. These items typically display a company logo or name and contact information in an eye-catching way so that they are easily accessible when a customer or client needs them.
While it is important to have a strong online presence, it is equally as important to have a solid offline presence. In fact, it is a best practice to use a variety of marketing methods and techniques, both digital and print, in order to maximize your reach. Different mediums each have their strengths and weaknesses, so it is a great idea to incorporate all of them into your overall marketing strategy.
Despite the rise of technology, many consumers still find value in printed promotional materials. It is believed that they create a more personal connection and have the ability to grab and hold a customer’s attention. This is especially true when combined with a well-designed and engaging call to action. Whether you include hashtags for your social media campaigns or direct fans to your website, printed calls-to-action are an effective way to generate more traffic from both traditional and digital sources.
When a business attends an event, leaving behind a printed promotional material is a great way to ensure that the business’s contact information stays with the attendees. This is particularly useful if the attendee is not tech-savvy or has poor internet connectivity. A brochure or pamphlet with clear, compelling copy, testimonials and a detailed list of products and services can provide prospective customers with all the details they need to make a buying decision.
As a bonus, promotional items are usually actively used for months after they are given out, allowing the brand to stay top of mind with the recipient. This is a big advantage over digital advertising, which can be lost or ignored in a quick scroll through an inbox. With so many advantages, it is clear that print marketing is an effective and valuable tool that should not be overlooked.
Depending on your industry, you’ll likely need to produce a variety of different print marketing materials. For example, some of your marketing materials may include flyers, brochures and booklets. While you can design these yourself, working with a professional Salt Lake City screen printer will ensure that your marketing materials are aesthetically pleasing and high-quality. This will also ensure that your marketing materials are consistent and branded with your company logo.